Seasonal Promotions & Display Ads
Role: Graphic Designer
Scope: Digital Display Ads, Homepage Banners, Promotional Landing Graphics
Created a range of seasonal and product-specific promotional assets for BJ’s Wholesale across desktop, mobile, and app platforms. This included adapting designs for various placements and sizes while maintaining alignment with brand guidelines and seasonal themes.
Campaigns Included:
Valentine’s Day – Landing page banners and display ads for seasonal gifting
Mother’s Day Earring Promo – Homepage banners highlighting jewelry promotions
Franks & Buns – Display ads for a summer product promotion; multiple size adaptations
Green Monday – Homepage banners for desktop, mobile, and app during holiday season
Valentine’s Day
Designed homepage banners and display ads for the Valentine’s Day campaign
Created multiple ad sizes optimized for various placements
Display Ads
Landing Page Banners
Mockup of banners on landing page*
*Landing page designed by colleague
Mother’s Day Earring Promo
Developed homepage banners promoting a limited-time jewelry offer
Focused on clear product messaging and seasonal tone
Franks & Buns 4th of July Promo
Designed display ads in multiple sizes for a hot dog and bun promotion
Ensured brand consistency across scaled assets
Green Monday (Holiday 2019)
Created homepage banners for desktop, mobile, and app platforms
Delivered assets optimized for each device with responsive layout variations
Desktop & Mobile
Mockup of banner on home page
